• Organic Social Media

  • Facebook & Google Advertising

  • Franchise Network Marketing

  • Influencer Marketing

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H2O Digital is a Toronto-based marketing agency. We’re a group that passionately believes in the power of word-of-mouth marketing that leverages online channels.   We wake up every morning excited to help our clients craft and deliver their stories in a meaningful way.  We believe no two clients are alike, and for us that means everyday is new, exciting and challenging.   We also believe strongly in the notion that without sound execution, ideas are just ideas – and without good ideas, even great execution will fall short of wowing audiences. We pride ourselves on bringing great ideas and professional execution to the table with each and every engagement.


We combine creativity and technology to tell powerful stories that make real connections with consumers. From developing a social media strategy, to building websites and leveraging influencers for marketing campaigns to SEM & PPC, we do it all under one roof. No silos; just connected thinking designed to deliver results for your business.

Our clients




The Team

Kathryn Howell

Managing Partner

Kathryn lives and breathes social media and has a keen understanding for what messaging consumers respond to. Her passion lies in the creation and execution of a brand’s social media strategy and pours her heart and soul into each engagement. Over the last 10 years Kathryn has built relationships with bloggers across North America and has executed over 100 top trending twitter parties and blogger programs. When not working, Kathryn can be found paddling with her family on one of Ontario’s finest lakes.

Meagan Smith

Social Media Supervisor

Meagan is a decisive, driven and dedicated digital marketer. Meagan graduated with a BA in Communications from Wilfrid Laurier University in 2015 and has since eagerly jumped feet first into the digital marketing scene. With her sleeves rolled up and a team-first mentality, she brings an appetite for learning, Chicken Pad Thai, country music and digital marketing to work every day. Meagan is one of those people who excels in a trial by fire and is constantly searching for new trends in technology and how brands can make real connections. In her spare time, Meagan can be found frequently quoting Friends, or testing her skills in the kitchen.

Krysta Peticca

Sr. Account Manager

With a client-first mentality, Krysta takes a personal approach to everything she does and truly enjoys working with people. She has an educational background in Social Service Work, Sociology and Marketing and strongly believes that you can never be done learning. She has worked with clients and partners in many different roles including as an Account Manager and as an Event Planner. Krysta spends most of her free time on local adventures with her husband and daughter. She also loves attending concerts and live sporting events and has seen everyone from The Wiggles to Alice Cooper.

Aaron Plener

Sr. PPC Specialist

With a specialized degree in Marketing from Schulich School of Business and over eight years of experience  in digital advertising working with national accounts, Aaron understands the issues business owners face. Aaron is constantly spending time learning about the trends affecting the digital marketing industry. He also is always increasing and improving on his repertoire of skills that fosters business growth. In his spare time Aaron can be found watching the  Leafs – Go Leafs Go – playing vids and reading.

Nadia Monaco

Social Media Coordinator

Nadia is a York University graduate majoring in Communications and completing her BA in Humanities. Through her personal beauty and lifestyle blog, she has found a strong passion for writing, photography & creating a visual story to connect with readers.  Nadia believes there’s always more to learn and loves staying current with changing trends. When Nadia isn’t working she can be found at home with a cup of coffee writing for her blog, trying out new makeup looks or applying a face mask while watching Friends.

Jason Lihou

Sr. PPC Specialist

Jason is a passionate and dedicated digital marketer with over 13 years of PPC experience. He studied media media production and digital project management at Humber College which has influenced Jason’s online philosophy. Digital marketing is a journey, not an event. With proper testing, analysis and adaptation any campaign can be a winner. Telling the client’s story whether it is a product or service, Jason strives to present any campaign in a captivating way. Focusing on creating a relevant online experience for the user which will deliver a high quality vs quantity result for his clients. When he is not working on new creatives he is living and breathing hockey. From playing goal, watching the buds to managing fantasy teams Jason is a die hard hockey fan. Go Leafs Go!


Zeev Orzakovski

Managing Partner

Zeev’s happy place is when he’s working on big picture strategy with clients. He’s also the numbers guy who loves checking under the hood to understand what the analytics are telling us. Zeev leads the Pay-Per-Click (PPC), Programmatic Advertising, SEO and Web Development projects for our clients. Zeev received his MBA from Wilfrid Laurier School of Business in 2006. In his spare time, Zeev can be found playing beer-league hockey or lakeside with his wife and two boys

Leena Patel

Social Media Coordinator

Leena is a recent graduate from Western University where she majored in the Faculty of Information and Media Studies while also earning a Certificate in Digital Communication with a specialization in Social Media. Leena loves all things Social Media, however, Instagram and Pinterest are her favourites.  Leena’s no-nonsense, get-it-done work ethic enables her to handle many different client’s social accounts with ease, grace and creativity.  She’ll also be the first smiling face you see if you come for a visit. When she isn’t working, she can be found reading a book, seeking out new coffee shops or finding new music to listen to.

Jessica Lessard

Graphic Designer

Jessica is a Provisional RGD intermediate designer, and a graduate of the three-year advanced diploma in Graphic Design at Durham College. Jessica has used her keen eye for typography and detail to produce campaigns for PR, TV and fashion companies. Her introduction to professional design came at Weber Shandwick, working on McDonalds, Splenda and McCormick. Recently, Jess has focused her skills on designing stunning digital ads and social media content. Aside from designing you can find Jessica either on the soccer field, enjoying the outdoors or at the gym.

Sarah Pritchard

Account Manager

Sarah is a motivated, positive & client focused Account Manager. Sarah graduated from Humber College Institute of Technology for Advanced Learning specializing in Event Management & Business Applications. She has over 5 years experience in client management roles from the wedding industry to industrial clients. With a keen eye for detail & excellent customer service skills, she works hard to ensure all her clients are successful. When not at work, you can find her cuddling with her puppy Wilson or relaxing on the beach!

Christine McNaughton

Community Manager

Christine has been helping entrepreneurs with their social media strategies for the past 7 years. Christine received her B.A. in Honours English from York University and is passionate about cultivating relationships and nourishing existing ones. When it comes to social media, Twitter and Instagram are Christine’s go-to’s. When not tweeting or helping clients, Christine can be found helping her husband run their family farm and cooking up healthy meals for her loved ones on beautiful Manitoulin Island.

Yash Thapar

Facebook Advertising Specialist

Yash is an Advertising and Marketing Graduate with experience in various forms of advertising. From copywriting for brands like RBC, Visa & General Motors to running digital ads for local businesses and mom & pop shops. Whether it’s through a messenger chatbot or Facebook ads, Yash knows how to leverage new technology to help businesses connect with their customers and apply marketing tactics that show results. He’s always learning and is great at keeping up with what’s trending to give businesses a head start. When he’s not busy building ads or analysing data, you can find him taking photos of the world around him and posting them on Instagram!


Get in Touch

H2O Digital Marketing, 12285 Yonge St. 2nd Floor Richmond Hill, Ont. 416-505-3855

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