• Organic Social Media

  • Facebook & Google Advertising

  • Franchise Network Marketing

  • Influencer Marketing

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H2O Digital is a Toronto-based marketing agency. We’re a group that passionately believes in the power of word-of-mouth marketing that leverages online channels.   We wake up every morning excited to help our clients craft and deliver their stories in a meaningful way.  We believe no two clients are alike, and for us that means everyday is new, exciting and challenging.   We also believe strongly in the notion that without sound execution, ideas are just ideas – and without good ideas, even great execution will fall short of wowing audiences. We pride ourselves on bringing great ideas and professional execution to the table with each and every engagement.


We combine creativity and technology to tell powerful stories that make real connections with consumers. From developing a social media strategy, to building websites and leveraging influencers for marketing campaigns to SEM & PPC, we do it all under one roof. No silos; just connected thinking designed to deliver results for your business.

Our clients

OTF Logo

Ricci Logo

AEC Daily Logo


clear concept logo

heft logo



Farsight Logo

Decorium Logo

Distributel Logo

Dolce Logo


CAA Logo

Hytera logo

Great Clips Logo

Hatch Logo

GlamaGal Logo

alyson schafer logo

Honk Logo

Royale Lepage Logo


JRCC Furniture Depot Logo

Millward Brown Logo


Popular Book Company logo


Ride Check Logo

Shoppes Logo

The Energy Roundtable Logo

OGCC logo

Metrostar Logo

Crystal Sensations

Tiff Logo

Touro Logo

Twisted Inflations logo


The Team


Zeev Orzakovski

Managing Partner

Zeev’s happy place is when working on big picture strategy with clients. He’s also a big numbers guy who loves checking under the hood for data-driven insights . Zeev leads the Paid Ads Team, SEO and Web Dev projects for our clients.  Zeev received his MBA at Laurier School of Business in 2006. In his spare time, Zeev can be found playing beer-league hockey or just drinking beer at the cottage with his wife, two boys and Harley Jameson the Whoodle.


Kathryn Howell

Managing Partner

The “H” in our H2O, Kathryn co-founded the agency in 2014 with a vision for helping brands reach new heights with their digital marketing programs.   Kathryn heads up the agency’s Social Media group and leads client strategy and branding development work.   In her spare time, Kathryn can be found getting into the OrangeZone at her favorite Orangetheory Fitness studio, or paddling with her family and her rescue pup Finnley on one of Ontario’s finest lakes.


Meagan Smith

Social Media Supervisor

Meagan graduated with a B.A. in Communications from Wilfrid Laurier U. and has since jumped into the social media scene, feet first. With her sleeves rolled up and a team-first mentality, she brings an appetite for learning, Chicken Pad Thai, country music and social media to every workday.  Trial by fire is her M.O. especially when staying on top of the latest trends in social.  In her spare time, Meagan can be found quoting Friends, or testing her skills in the kitchen.


Krysta Peticca

Sr. Account Manager

Krysta takes a personal approach to her job and truly enjoys working with people. She has a background in Social Services, Sociology and has held several corporate roles in Marketing Management and Event Planning.  Krysta spends most of her free time on local adventures with her hubby and daughter and loves attending concerts and sporting events and has seen everyone from The Wiggles to Alice Cooper, but unfortunately missed The Wiggles featuring Alice Cooper.

Aaron Plener

Sr. PPC Specialist

With a degree in Marketing from Schulich School of Business and 8+ years of experience in digital advertising working on national accounts, Aaron has developed a wide-range of knowledge and expertise in the digital marketing space.  Always on the cusp of emerging digital trends, Aaron prides himself on being a thought leader and applying his learning to his work.  In his spare time Aaron can be found watching the Leafs (Go Leafs Go!) playing vids and reading.


Anna Esmaeili

Social Media Specialist

Anna graduated with a B.A. (Hons) degree in Professional Writing at York U., specializing in Journalism. She’s since worked as a community manager on several social media accounts and written for various publications.  With an infectious smile and plenty of love for social media, Anna is a welcome addition to the H2O digital cast. In her spare time Anna can be found playing  guitar, reading a good book or enjoying classic TV shows.


Leena Patel

Social Media Coordinator

Leena is a Western U. grad where she majored in Information and Media Studies while earning a Certificate in Digital Communication with a specialization in Social Media. Leena loves all things Social Media but Instagram and Pinterest are favorites.  Generally known as the “quiet one” in the office, also known to deliver some well-timed zingers from time-to-time.  When not working, she can be spotted reading a book, seeking out new coffee shops or discovering new music.


Jessica Lessard

Graphic Designer

Jessica is a Provisional RGD designer and graduate of Graphic Design at Durham College. Her career began at Weber Shandwick, working on McDonalds, Splenda and McCormick.  Leveraging her keen eye for detail to design campaigns for PR, TV and fashion, Jess is honing her skills in on designing stunning digital ads and social media content for clients. When not on her Macbook, look for the nearest soccer pitch or gym to find Jess getting her athletica on.


Yash Thapar

Facebook Advertising Specialist

Yash is an Advertising & Marketing Graduate with hands-on digital marketing experience including copywriting for brands like RBC, Visa & General Motors and running Facebook ads for local businesses.  Yash’on’s passion is leveraging emerging technology, like Messenger Bots, to help businesses connect with their customers and deliver results.  When not busy building ads, you can find him taking photos of the world around him and posting them on Instagram!


Jason Lihou

Sr. PPC Specialist

Jason is a passionate digital marketer with over 13 years of PPC experience. He studied media production and digital project management at Humber College.  Jason believes that digital marketing is a journey, not an event and with proper testing & analysis, any campaign can be a winner.  When not in in optimization-mode, Jason is living and breathing hockey. From playing goal to watching the Buds to managing his fantasy teams . Go Leafs Go!


Alexia Palmeri

Social Media Coordinator

Alexia Palmeri is a broadcast journalism graduate with a knack for storytelling.  All things communication is her forte. Alexia has had the pleasure of working with lots of local businesses, creating content for their social media and websites, including producing and editing videos, capturing supercool visuals and crafty copywriting. In her spare time, Alexia enjoys spending time with family, sampling exotic foods in 6ix, and exploring the great outdoors.


Christine McNaughton

Community Manager

Christine got her B.A. in Honours English from York U. and has since dedicated herself to cultivating relationships through social media.  Twitter and Instagram are Christine’s go-to’s. When not managing clients’ social accounts, Christine can be found helping her husband run their family farm and cooking up healthy meals for her loved ones on beautiful Manitoulin Island.


Thomas Durham

Digital Marketing Intern

Thomas is a creative and ambitious digital marketer with an entrepreneurial spirit. He studied a Bachelor of Commerce: Digital Business Management at Humber College where he was awarded an academic scholarship for his studies. Thomas furthered his expertise in digital marketing when he created his online small business in 2017. He helps the team on pretty much anything; from blogging to web development to reporting. In his free time, he enjoys investing in the stock market, going to concerts, and spending time with his loved ones.

Get in Touch

H2O Digital Marketing, 12285 Yonge St. 2nd Floor Richmond Hill, Ont. 416-505-3855

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