5 Benefits of Instagram for Business
People go to Instagram to become inspired and to explore the content they are interested in. Instagram is the digital marketing go-to for displaying images in an easy, creative and expressive way- especially because of the application’s digital editing capabilities. In fact, 60% of people say that they discovered a new product because it appeared on their Instagram feed.
With an increase in functionality, Instagram for Business is a key component to a successful social media marketing strategy.
Here are the top 5 benefits of using Instagram for Business in your social media marketing strategy:
Learning the Likes & Dislikes of your Audience
Whether your business is located online or has a physical geographical location, your consumers could be raving about your business on Instagram without you even knowing it.
Instagram is a great social media marketing tool to gain consumer feedback. In most cases consumers post images of things, food, attractions they enjoyed. By simply searching your location on Instagram you will be able to see all the postings your audience have posted while interacting with your brand.
Increase consumer engagement
Instagram only continues to improve their interactive features as time goes on. New features such as Instagram stories and Instagram live allow you to communicate with audiences in real time, in addition to simply posting a single image.
Explore New Audiences
With Instagram’s new search options and location tagging, it is now easier than ever for new audiences, and customers to find you!
The easiest way consumers explore new content is through hashtags. Hashtags simply group together all postings that have similar content.
In addition to Hashtags, Instagram also has a Discovery tab that allows a user to find similar profiles and accounts that may exhibit the same interests as theirs.
Instagram has added the ability for businesses to add important information such as their phone number, store hours and website to make it easier for a user to connect with them and see a full line of their products.
Become Digitally Connected
Instagram posts can be easily shared across different social media marketing channels. By enabling social sharing on your Instagram business account one is able to share postings to Facebook, Twitter, Tumblr, Flickr, and Swarm with a click of a button.
In addition, the interconnection between digital platforms also increases the cross-channel engagement. If your Instagram feed is displayed on your website, a consumer will be able to click through the postings and be redirected to your account with a hope to gain a new follower, if they haven’t done so already.
So why not jump on the Instagram for business bandwagon and reap the benefits? By switching your Instagram account to an Instagram for Business account you will be able to interact with your audience in new and creative ways while also getting insight on how each of your posting is doing.
To learn more about simplifying your Instagram marketing, check out these three simple tips!