For years we have been hosting Twitter Parties, also referred to as Tweet Chats and have often been asked what our secret is to hosting a successful Twitter party! Twitter parties are a highly effective way to build awareness for your brand and get you into the conversation. Think of a Twitter party as an organized gathering of Twitter users who have all come together to chat about a common topic.
All the ingredients needed for a successful Twitter Party:
Choose Your Topic Wisely – The key to a successful Twitter Party is to spark a conversation and to do this your topic must be interesting, relevant and engaging. These might sound like buzz words but it is truly all about the topic. If you are selling a line of fitness gear talking strictly about your products will not entice anyone to join in. However if you offer fitness tips and provide fitness related articles and examples you can be sure that you will engage in a real conversation with party goers.
Hire a Co-Host – One of the benefits to a Twitter Party is increasing your brand’s twitter following and reach. Hiring a co-host will help you increase your overall reach and expose your brand to a new set of followers. Choosing the right co-host is key! Look for an influencer who has a large twitter following and whose audience is similar to the audience you are trying to reach. Co-hosts can also be an expert in your brand’s related field. For example, if you are hosting a “fitness” related Twitter Party bringing on a local personal trainer or nutritionist would offer credibility to your brand, expert advice and exposure to your target market.
Timing is Key – Choosing the right date and time for your Twitter Party is critical to it’s success. Choose a time that your audience is likely to be online. If you are a local coffee shop why not host an early morning party when your customers will likely be active on Twitter. Twitter has become a busy platform for parties, especially during the evening hours, so be sure to check local Twitter Party calendars to see what date and time other parties are being hosted and avoid competing against conflicting parties.
Promotion – Spreading the word about your Twitter Party is key in ensuring that people will join in! Create an invitation, share it on social media, promote it with an ad and make sure that all of your followers are aware of the party date, time and rules & regulations.
Be Prepared– Twitter parties move fast and without the right organizational plan in place, a party can quickly get out of hand. Prepare a script ahead of time, schedule all of your brand’s questions and messaging (tools such as Tweetdeck or Hootsuite are great for scheduling) and have a couple of people logged into your main account who are available to engage, retweet and respond.
We love a great Twitter Party and know from experience that they are an effective way to engage your audience and grow your following and online exposure. When done right you can host a successful and top trending Twitter Party for your brand!
Looking for help on hosting your first Twitter Party? Reach out and let H2O Digital help!