Brand Advocates

Recipe For A Successful Twitter Party

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For years we have been hosting Twitter Parties, also referred to as Tweet Chats and have often been asked what our secret is to hosting a  successful Twitter party! Twitter parties are a highly effective way to build awareness for your brand and get you into the conversation. Think of a Twitter party as an organized gathering of Twitter users who have all come together to chat about a common topic.

All the ingredients needed for a successful Twitter Party:

Choose Your Topic Wisely – The key to a successful Twitter Party is to spark a conversation and to do this your topic must be interesting, relevant and engaging. These might sound like buzz words but it is truly all about the topic.  If you are selling a line of fitness gear talking strictly about your products will not entice anyone to join in.  However if you offer fitness tips and provide fitness related articles and examples you can be sure that you will engage in a real conversation with party goers.

Hire a Co-Host – One of the benefits to a Twitter Party is increasing your brand’s twitter following and reach.  Hiring a co-host will help you increase your overall reach and expose your brand to a new set of followers.  Choosing the right co-host is key! Look for an influencer who has a large twitter following and whose audience is similar to the audience you are trying to reach.  Co-hosts can also be an expert in your brand’s related field.  For example, if you are hosting a “fitness” related Twitter Party bringing on a local personal trainer or nutritionist would offer credibility to your brand, expert advice and exposure to your target market.

Timing is Key – Choosing the right date and time for your Twitter Party is critical to it’s success. Choose a time that your audience is likely to be online. If you are a local coffee shop why not host an early morning party  when your customers will likely be active on Twitter.  Twitter has become a busy platform for parties, especially during the evening hours, so be sure to check local Twitter Party calendars to see what date and time other parties are being hosted and avoid competing against conflicting parties.

Promotion – Spreading the word about your Twitter Party is key in ensuring that people will join in! Create an invitation, share it on social media, promote it with an ad and make sure that all of your followers are aware of the party date, time and rules & regulations.

Be Prepared– Twitter parties move fast and without the right organizational plan in place, a party can quickly get out of hand. Prepare a script ahead of time, schedule all of your brand’s questions and messaging (tools such as Tweetdeck or Hootsuite are great for scheduling) and have a couple of people logged into your main account who are available to engage, retweet and respond.

We love a great Twitter Party and know from experience that they are an effective way to engage your audience and grow your following and online exposure. When done right you can host a successful and top trending Twitter Party for your brand!

Looking for help on hosting your first Twitter Party? Reach out and let H2O Digital help!

 

What is the ROI of Social Media?

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As a marketers who deeply believes in the power of social media, we have to say that the question “What is the ROI of Social Media?” is by far the most asked question.  The answer however, is not so simple…

The truth of the matter is this…the answer to this question is not always quantitative – the answer is based on sentiment and engagement.

Ask yourself this:

What is the value for your brand to have customers engaging daily with you, sharing their feedback, spreading their excitement and organically sharing your message with their network? The answer is “priceless”. No form of traditional advertising can offer an ROI nearly as impactful or effective as building a positive sentiment for your brand on social media.

What other form of advertising provides you a platform to genuinely talk to you customers and potential customers?

Where else can you share your expertise through casual conversation?

Social Media is a forum where as a brand you can showcase your expertise and content without feeling like you are “selling” your brand. This is not to say that Social Media can or should replace traditional media, only that it can amplify your traditional marketing strategies using messaging that engages your audience and motivates an immediate response and action.

A recent study by The Business Insider revealed that 90% of customers will recommend brands who they interact with on social media. The voice you create for your brand can turn your customers into loyal brand advocates. Think about your experiences with brands – the ones you trust, value and believe in. These are ultimately the brands you buy from time and time again.  Social Media transforms a customer who “likes” you into a customer who “loves” you.  This might sound corny but a customer who loves your brand will buy from you – each and every time.

So the next time you are questioning the ROI of your social media efforts consider the following:

  • Do your Facebook posts receive likes, shares and comments?
  • Do your posts evoke an emotion with your followers?
  • Are your tweets getting retweeted?
  • Do your blog posts receive comments?
  • Do your followers initiate conversations on your social media platforms?

If the answer to any of these questions is YES then you should consider the ROI of your social media efforts to be a success!

Why Word-of-Mouth Marketing Works

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Have you ever wondered what your customers say behind your back?
If you polled your customers right now, how many of them do you think refer your brand to their friends?

With social media you can stop wondering and start searching. The answers to these questions are right in front of you. Your customers are sharing their experiences with your brand on Facebook, Twitter, Instagram, Pinterest and so on!

WOMM

Word of mouth marketing (WOMM) is the technique of promoting a product, service or business by soliciting positive comments from satisfied customers. Back in the day a customer would complete a survey or fill out a form to share their good or bad experience.  Now with social media your customers are sharing their feedback, good, bad and ugly on social channels. Customers can create a buzz quicker and with more impact to their social audience.

Now your customers can make an impact on your brand more than most other forms of advertising!

Why does WOMM have more impact than traditional advertising?

* Consumers trust the opinions of others over traditional media.  The referral from a friend or family member is simply more credible than a billboard ad.

*  Consumers want to engage with your brand.  The two-way conversation is the now the norm, it is expected and valued by consumers.  Talk with your consumer online, on social don’t just talk tothem.

* Consumers want to learn about your brand through various channels.  They trust reviews by local bloggers, testimonials from past customers and blog posts where you can showcase your expertise.

*  Consumers want a say in the brands they are buying from. Use WOMM to engage with them, ask them for their opinions. share their ideas and leverage their feedback.

How can your brand leverage WOMM?

* Spend time on social reading your feeds, seeing what consumers are saying about your product.  Don’t be afraid to jump in the conversation. This shows you care.  Just remember not to use social as a forum for customer service. These conversations can be taken off line.

* Reward those consumers who are giving you kudos or engaging with you.  Reward them by following, favoring, retweeting or simply thanking them.  Nothing shows appreciation like acknowledging your consumers.

*Create a hashtag for your brand, one that you use on a regular basis. Your customers will get used to seeing this hashtag and will being using it when they engage with you.  This is an effective way to track consumer chatter about your brand.

*Acknowledge Brand Advocates! Over time you will start to notice a core group of consumers who engage regularly, share your content and promote your brand.  Recognize and reward them with special shout outs, Follow Fridays, coupons and special offers.  These advocates are invaluable to you!

Consumers are talking about your brand every single day. Now you just have to find who they are and where they are talking about you.  Join in the conversation and watch as your WOMM increases with each engagement.

 

Metrics Every Blogger Should Understand

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As a blogger you put your heart and soul into each of your posts. You understand that content, creativity and daily engaging is key to building your brand and driving traffic to your blog but are you measuring this traffic?

Do you truly understand what posts are delivering results?

Do you know who your audience is and what posts they are interested in?

Here are some key metrics to help you gauge the success of your blog:

Users

The most basic blog metric to track is how many users your blog is getting (this was formerly referred to as unique visitors). This is a metric you should look at weekly.  Understanding this metric will help you know just how many people are actually seeing your blog posts.

Pages Per Visit

This represents the number of  pages a reader views each time they visit. This is a great indicator on how interested readers are with your content.

Average Session Duration

Understanding what pages your readers visit is important but it is also key to understand just how long your readers spend on your site.   If blog readers are staying on your blog for a reasonable amount of time then you can safely assume that your readers are engaged with your content.

Bounce Rate

The bounce rate refers to the number of your readers who visit your blog and immediately close the site or click the back button.  This is a very important metric as it lets you as the blogger understand how many of your readers were potentially driven to your site and then thought twice about continuing on.  Understanding this is critical as it may help you to better promote your social media shares in a way that allows the reader to truly get a picture of what they can expect when they land on your blog.

Acquisition

Understanding where your traffic is coming from will help you plan for future success.  Look for key metrics such as: organic search, search engines, social media referrals.  If you are cross promoting with other bloggers or blogging networks track those referrals to see if they are valuable to your blog.

Understanding these metrics may seem daunting at first but they are worth learning & truly delving into.