Brand Ambassadors

Why Word-of-Mouth Marketing Works

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Have you ever wondered what your customers say behind your back?
If you polled your customers right now, how many of them do you think refer your brand to their friends?

With social media you can stop wondering and start searching. The answers to these questions are right in front of you. Your customers are sharing their experiences with your brand on Facebook, Twitter, Instagram, Pinterest and so on!

WOMM

Word of mouth marketing (WOMM) is the technique of promoting a product, service or business by soliciting positive comments from satisfied customers. Back in the day a customer would complete a survey or fill out a form to share their good or bad experience.  Now with social media your customers are sharing their feedback, good, bad and ugly on social channels. Customers can create a buzz quicker and with more impact to their social audience.

Now your customers can make an impact on your brand more than most other forms of advertising!

Why does WOMM have more impact than traditional advertising?

* Consumers trust the opinions of others over traditional media.  The referral from a friend or family member is simply more credible than a billboard ad.

*  Consumers want to engage with your brand.  The two-way conversation is the now the norm, it is expected and valued by consumers.  Talk with your consumer online, on social don’t just talk tothem.

* Consumers want to learn about your brand through various channels.  They trust reviews by local bloggers, testimonials from past customers and blog posts where you can showcase your expertise.

*  Consumers want a say in the brands they are buying from. Use WOMM to engage with them, ask them for their opinions. share their ideas and leverage their feedback.

How can your brand leverage WOMM?

* Spend time on social reading your feeds, seeing what consumers are saying about your product.  Don’t be afraid to jump in the conversation. This shows you care.  Just remember not to use social as a forum for customer service. These conversations can be taken off line.

* Reward those consumers who are giving you kudos or engaging with you.  Reward them by following, favoring, retweeting or simply thanking them.  Nothing shows appreciation like acknowledging your consumers.

*Create a hashtag for your brand, one that you use on a regular basis. Your customers will get used to seeing this hashtag and will being using it when they engage with you.  This is an effective way to track consumer chatter about your brand.

*Acknowledge Brand Advocates! Over time you will start to notice a core group of consumers who engage regularly, share your content and promote your brand.  Recognize and reward them with special shout outs, Follow Fridays, coupons and special offers.  These advocates are invaluable to you!

Consumers are talking about your brand every single day. Now you just have to find who they are and where they are talking about you.  Join in the conversation and watch as your WOMM increases with each engagement.

 

Metrics Every Blogger Should Understand

As a blogger you put your heart and soul into each of your posts. You understand that content, creativity and daily engaging is key to building your brand and driving traffic to your blog but are you measuring this traffic?

Do you truly understand what posts are delivering results?

Do you know who your audience is and what posts they are interested in?

Here are some key metrics to help you gauge the success of your blog:

Users

The most basic blog metric to track is how many users your blog is getting (this was formerly referred to as unique visitors). This is a metric you should look at weekly.  Understanding this metric will help you know just how many people are actually seeing your blog posts.

Pages Per Visit

This represents the number of  pages a reader views each time they visit. This is a great indicator on how interested readers are with your content.

Average Session Duration

Understanding what pages your readers visit is important but it is also key to understand just how long your readers spend on your site.   If blog readers are staying on your blog for a reasonable amount of time then you can safely assume that your readers are engaged with your content.

Bounce Rate

The bounce rate refers to the number of your readers who visit your blog and immediately close the site or click the back button.  This is a very important metric as it lets you as the blogger understand how many of your readers were potentially driven to your site and then thought twice about continuing on.  Understanding this is critical as it may help you to better promote your social media shares in a way that allows the reader to truly get a picture of what they can expect when they land on your blog.

Acquisition

Understanding where your traffic is coming from will help you plan for future success.  Look for key metrics such as: organic search, search engines, social media referrals.  If you are cross promoting with other bloggers or blogging networks track those referrals to see if they are valuable to your blog.

Understanding these metrics may seem daunting at first but they are worth learning & truly delving into.