Social Media Marketing

5 Benefits of Using Instagram for your Business

5 Benefits of Instagram for Business

People go to Instagram to become inspired and to explore the content they are interested in. Instagram is the digital marketing go-to for displaying images in an easy, creative and expressive way- especially because of the application’s digital editing capabilities. In fact, 60% of people say that they discovered a new product because it appeared on their Instagram feed.

With an increase in functionality, Instagram for Business is a key component to a successful social media marketing strategy.

Here are the top 5 benefits of using Instagram for Business in your social media marketing strategy:

 

Learning the Likes & Dislikes of your Audience

 

Whether your business is located online or has a physical geographical location, your consumers could be raving about your business on Instagram without you even knowing it.

 

Instagram is a great social media marketing tool to gain consumer feedback. In most cases consumers post images of things, food, attractions they enjoyed. By simply searching your location on Instagram you will be able to see all the postings your audience have posted while interacting with your brand.

 

Increase consumer engagement

 

Instagram only continues to improve their interactive features as time goes on. New features such as Instagram stories and Instagram live allow you to communicate with audiences in real time, in addition to simply posting a single image.

 

Explore New Audiences

 

With Instagram’s new search options and location tagging, it is now easier than ever for new audiences, and customers to find you!

 

The easiest way consumers explore new content is through hashtags. Hashtags simply group together all postings that have similar content.

 

In addition to Hashtags, Instagram also has a Discovery tab that allows a user to find similar profiles and accounts that may exhibit the same interests as theirs.

 

Generate Sales

 

Instagram has added the ability for businesses to add important information such as their phone number, store hours and website to make it easier for a user to connect with them and see a full line of their products.

 

Become Digitally Connected

 

Instagram posts can be easily shared across different social media marketing channels. By enabling social sharing on your Instagram business account one is able to share postings to Facebook, Twitter, Tumblr, Flickr, and Swarm with a click of a button.

 

In addition, the interconnection between digital platforms also increases the cross-channel engagement. If your Instagram feed is displayed on your website, a consumer will be able to click through the postings and be redirected to your account with a hope to gain a new follower, if they haven’t done so already.

 

So why not jump on the Instagram for business bandwagon and reap the benefits? By switching your Instagram account to an Instagram for Business account you will be able to interact with your audience in new and creative ways while also getting insight on how each of your posting is doing.

 

 

To learn more about simplifying your Instagram marketing, check out these three simple tips!

What is the ROI of Social Media?

As a marketers who deeply believes in the power of social media, we have to say that the question “What is the ROI of Social Media?” is by far the most asked question.  The answer however, is not so simple…

The truth of the matter is this…the answer to this question is not always quantitative – the answer is based on sentiment and engagement.

Ask yourself this:

What is the value for your brand to have customers engaging daily with you, sharing their feedback, spreading their excitement and organically sharing your message with their network? The answer is “priceless”. No form of traditional advertising can offer an ROI nearly as impactful or effective as building a positive sentiment for your brand on social media.

What other form of advertising provides you a platform to genuinely talk to you customers and potential customers?

Where else can you share your expertise through casual conversation?

Social Media is a forum where as a brand you can showcase your expertise and content without feeling like you are “selling” your brand. This is not to say that Social Media can or should replace traditional media, only that it can amplify your traditional marketing strategies using messaging that engages your audience and motivates an immediate response and action.

A recent study by The Business Insider revealed that 90% of customers will recommend brands who they interact with on social media. The voice you create for your brand can turn your customers into loyal brand advocates. Think about your experiences with brands – the ones you trust, value and believe in. These are ultimately the brands you buy from time and time again.  Social Media transforms a customer who “likes” you into a customer who “loves” you.  This might sound corny but a customer who loves your brand will buy from you – each and every time.

So the next time you are questioning the ROI of your social media efforts consider the following:

  • Do your Facebook posts receive likes, shares and comments?
  • Do your posts evoke an emotion with your followers?
  • Are your tweets getting retweeted?
  • Do your blog posts receive comments?
  • Do your followers initiate conversations on your social media platforms?

If the answer to any of these questions is YES then you should consider the ROI of your social media efforts to be a success!