The Team

We all have our own strengths. When those strengths pull together in unison, amazing things happen.

Kathryn Howell

Managing Partner

Kathryn lives and breathes social media and has a keen understanding for what messaging consumers respond to. Her passion lies in the creation and execution of a brand’s social media strategy and pours her heart and soul into each engagement. Over the last 10 years Kathryn has built relationships with bloggers across North America and has executed over 100 top trending twitter parties and blogger programs. When not working, Kathryn can be found paddling with her family on one of Ontario’s finest lakes.

Meagan Smith

Social Media Supervisor

Meagan is a decisive, driven and dedicated digital marketer. Meagan graduated with a BA in Communications from Wilfrid Laurier University in 2015 and has since eagerly jumped feet first into the digital marketing scene. With her sleeves rolled up and a team-first mentality, she brings an appetite for learning, Chicken Pad Thai, country music and digital marketing to work every day. Meagan is one of those people who excels in a trial by fire and is constantly searching for new trends in technology and how brands can make real connections. In her spare time, Meagan can be found frequently quoting Friends, or testing her skills in the kitchen.

Christine McNaughton

Community Manager

Christine has been helping entrepreneurs (both local and nationwide) with their social media strategies for the past four years. Christine received her B.A. in Honours English from York University and is passionate about cultivating relationships and nourishing existing ones. When it comes to social media, Christine is active on most current social media platforms but her favorites are Twitter and Instagram. When not tweeting or helping clients with their social media, Christine can be found helping her husband run their family farm and cooking up healthy meals for her loved ones on beautiful Manitoulin Island.

Amber Cloves

Social Media Intern

Amber is a “brainstormer,” a critically thinking creative who loves using tech to communicate to large audiences. Amber has recently graduated with her BA in Communication Technology and Professional Writing from the University of Toronto, and holds a diploma for Digital Communications from Sheridan College. With a social media internship with the City of Mississauga under her belt, Amber is ready to jump in – hands on – to help customize solutions for client’s social media needs. When not tweeting or working with Photoshop, Amber can be found nose-deep in books, or writing her own! Amber is a published author with a creative non-fiction novel called “New Normal.”


Zeev Orzakovski

Managing Partner

Zeev’s happy place is when he’s working on big picture strategy with clients. He’s also the numbers guy who loves checking under the hood to understand what the analytics are telling us. Zeev leads the Pay-Per-Click (PPC), Programmatic Advertising, SEO and Web Development projects for our clients. Zeev received his MBA from Wilfrid Laurier School of Business in 2006. In his spare time, Zeev can be found playing beer-league hockey or lakeside with his wife and two boys.

Natalie Krikorian

Digital Media Marketing Coordinator

Natalie enjoys being in a creative environment, and is always looking to evolve ideas into reality. Natalie received her (BA) in Creative Industries from Ryerson University, where her studies blended business, professional communication studies, and the arts. Natalie’s always looking to differentiate brands in the social space, and is digitally curious. She is an analytical thinker, with a passion for design, technology, and narrative (and of course live music). When she’s not trying to take the perfect picture, or brainstorming fresh keywords, you can find her rocking out at a concert, re-reading Harry Potter, or exploring the great outdoors.

Leena Patel

Social Media Coordinator

Leena is currently a student at Western University in the Faculty of Information and Media Studies. She is also working towards a Certificate in Digital Communication with a specialization in social media. With that being said, Leena loves all things social media. Instagram and Pinterest, however, are her favourites because they allow her and others to represent themselves and their online identity in a unique way—through a collection of images. When she is not working, Leena can be found reading a book, seeking out new coffee shops or finding new music to listen to.

Laura Coronell

Graphic Design Intern

Laura has a passion for all things design from typography to photography to illustration. She received her diploma in Graphic Design from Seneca College in 2014 after which she took programming classes to spruce up her knowledge of HTML & CSS. She has experience working with a large number of brands as well as a variety of print media and is now eager to expand her knowledge base by working with smaller, growing brands and digital media. Aside from design she enjoys learning languages (¡Hola! Bonjour!), reading books, and listening to all kinds of music.