Cause Marketing / Experiential & Influencer Marketing
CAA South Central Ontario is the countries largest chapter and know mostly for its leadership in roadside assistance, travel and insurance business. CAASCO also plays an integral role in community outreach with programs like its Worst Roads, Distracted Driving, AutoGreen, School Safety Patrol & Driver Training. An advocacy program & team was created, leveraging social media / online influencers across the province to help spread the message behind these important community programs through online campaigns and experiential events. .