Recipe For A Successful Twitter Party

For years we have been hosting Twitter Parties, also referred to as Tweet Chats and have often been asked what our secret is to hosting a  successful Twitter party! Twitter parties are a highly effective way to build awareness for your brand and get you into the conversation. Think of a Twitter party as an organized gathering of Twitter users who have all come together to chat about a common topic.

All the ingredients needed for a successful Twitter Party:

Choose Your Topic Wisely – The key to a successful Twitter Party is to spark a conversation and to do this your topic must be interesting, relevant and engaging. These might sound like buzz words but it is truly all about the topic.  If you are selling a line of fitness gear talking strictly about your products will not entice anyone to join in.  However if you offer fitness tips and provide fitness related articles and examples you can be sure that you will engage in a real conversation with party goers.

Hire a Co-Host – One of the benefits to a Twitter Party is increasing your brand’s twitter following and reach.  Hiring a co-host will help you increase your overall reach and expose your brand to a new set of followers.  Choosing the right co-host is key! Look for an influencer who has a large twitter following and whose audience is similar to the audience you are trying to reach.  Co-hosts can also be an expert in your brand’s related field.  For example, if you are hosting a “fitness” related Twitter Party bringing on a local personal trainer or nutritionist would offer credibility to your brand, expert advice and exposure to your target market.

Timing is Key – Choosing the right date and time for your Twitter Party is critical to it’s success. Choose a time that your audience is likely to be online. If you are a local coffee shop why not host an early morning party  when your customers will likely be active on Twitter.  Twitter has become a busy platform for parties, especially during the evening hours, so be sure to check local Twitter Party calendars to see what date and time other parties are being hosted and avoid competing against conflicting parties.

Promotion – Spreading the word about your Twitter Party is key in ensuring that people will join in! Create an invitation, share it on social media, promote it with an ad and make sure that all of your followers are aware of the party date, time and rules & regulations.

Be Prepared– Twitter parties move fast and without the right organizational plan in place, a party can quickly get out of hand. Prepare a script ahead of time, schedule all of your brand’s questions and messaging (tools such as Tweetdeck or Hootsuite are great for scheduling) and have a couple of people logged into your main account who are available to engage, retweet and respond.

We love a great Twitter Party and know from experience that they are an effective way to engage your audience and grow your following and online exposure. When done right you can host a successful and top trending Twitter Party for your brand!

Looking for help on hosting your first Twitter Party? Reach out and let H2O Digital help!

 

3 things every entrepreneur should do on the weekend

As an entrepreneur I have quickly learned that good working habits don’t start on a Monday and end on a Friday. As entrepreneurs we work longer hours and are fueled by a drive to succeed.  That fuel is what gets us up at the crack of dawn and has us looking at our laptops at the wee hours of the night.

The weekend often becomes an extension of the previous work week or a time to prepare for the week ahead. We don’t need or want rest from our jobs because let’s face it… Entrepreneurs love their job!

Here are 3 things every entrepreneur should do on the weekend:

Plan for the week ahead – The successful entrepreneur doesn’t wait until Monday morning to plan the week. Sunday is the perfect day to sit down and create your list for the upcoming week. After spending time reflecting on the prior week, you will have a good idea of what you need and want to accomplish. Use this time to review upcoming meetings, schedule important tasks, book upcoming meetings and schedule some time to work towards your goals.

Avoid Multi-Tasking – It may be tempting to prep tonight’s dinner while creating your to-do list for the week, but successful people have learned that multi-tasking simply reduces effectiveness and efficiency.  In fact it may end up costing you more time in the end.  Slot time in your calendar for each task and turn off your notifications on your email, phone and social media accounts  while you are completing those tasks (easier said than done).

Keep Your Priorities In Check – Let’s face it, being an entrepreneur is a 24/7 job and we love it, but work- life- balance are 3 words not to dismiss.  Create a check list of what family and life priorities are needed and schedule your “work” time around them. This might mean getting up before the family does to squeeze in some quality work time, or putting in some late evenings. This is where the balance part comes in.

These three weekend habits, if stuck to, are habits that can help increase your productivity and efficiency come Monday morning. As entrepreneurs aren’t we always looking to maximize our efficiency!

What is the ROI of Social Media?

As a marketers who deeply believes in the power of social media, we have to say that the question “What is the ROI of Social Media?” is by far the most asked question.  The answer however, is not so simple…

The truth of the matter is this…the answer to this question is not always quantitative – the answer is based on sentiment and engagement.

Ask yourself this:

What is the value for your brand to have customers engaging daily with you, sharing their feedback, spreading their excitement and organically sharing your message with their network? The answer is “priceless”. No form of traditional advertising can offer an ROI nearly as impactful or effective as building a positive sentiment for your brand on social media.

What other form of advertising provides you a platform to genuinely talk to you customers and potential customers?

Where else can you share your expertise through casual conversation?

Social Media is a forum where as a brand you can showcase your expertise and content without feeling like you are “selling” your brand. This is not to say that Social Media can or should replace traditional media, only that it can amplify your traditional marketing strategies using messaging that engages your audience and motivates an immediate response and action.

A recent study by The Business Insider revealed that 90% of customers will recommend brands who they interact with on social media. The voice you create for your brand can turn your customers into loyal brand advocates. Think about your experiences with brands – the ones you trust, value and believe in. These are ultimately the brands you buy from time and time again.  Social Media transforms a customer who “likes” you into a customer who “loves” you.  This might sound corny but a customer who loves your brand will buy from you – each and every time.

So the next time you are questioning the ROI of your social media efforts consider the following:

  • Do your Facebook posts receive likes, shares and comments?
  • Do your posts evoke an emotion with your followers?
  • Are your tweets getting retweeted?
  • Do your blog posts receive comments?
  • Do your followers initiate conversations on your social media platforms?

If the answer to any of these questions is YES then you should consider the ROI of your social media efforts to be a success!

3 Ways To Simplify Your Social Media

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By now you know your brand needs to be on social media. You also know that its not enough to just be “on” social media.  The question most often asked is “how as a business owner can I find the time to do social right”.  The answer is, social media does not have to be stressful, it is something that can be managed and organized in a way that will not only work but show you a clear ROI.

3 simple tips to simplify your social media:

Strategize

Before you jump in the social game, take the time to build a social strategy.  Define who your brand is and research which platforms best suit your brand.  If you are a fashion designer for example, you need to be spending your time posting images and creating boards on pinterest. This strategy however would not work as well for an accountant.  Understanding where your customers spend their time is key in planning where you will reach them.  Once you have chosen your platforms work on a strategy for how and when you will post.

Things to consider:

  1. What content is relevant to your customers?
  2. What expertise can you share with your customers. Always be thinking of the takeaway.
  3. How many platforms fit your brand?
  4. How much time per week can you devote to Social Media?

Schedule

Your time is best spent running your business and managing your social media can be a full time job.   I have always been a firm believer in real time marketing, be present, be engaging and be in the moment.  The beauty of scheduling is you can now do both! Tools such as Hootsuite & Tweetdeck  make scheduling your tweets and posts quick and simple. You can even schedule the exact same posts to appear on multiple networks simultaneously. The key to scheduling is to set aside time each week to work on your social content for the upcoming week. Once the hard part is done the scheduling is quick and can be done in under an hour.

The key to scheduling is to not become complacent.  Social Media is a 2 way street and your success relies on the engagement with your followers.  Take time each day to respond, share and chat with those who took the time to engage with your scheduled posts.

Outsource

When people think of outsourcing their first feeling is often one of losing control.  Outsourcing your social media does not mean you have to lose your online voice, in fact when done properly it is the perfect solution and one that allows you to continue doing what you do best…running your business.  A good community manager does not take over your voice, they in fact become an extension of your brand.  A seamless voice that works harmoniously with you to create the online presence you envisioned without the daily worry of taking it all on your own.  The cost of outsourcing may seem daunting for a small business but think about where you time is best spent and most valuable.  Most community mangers work remotely and simply need a laptop and smart phone.  Strategy sessions and check ins can be done via skype and held once a week. Your best investment to a successful social strategy is to have the right person managing it while still allowing you to run your business.

Social Media is here to stay and is changing rapidly with each new app and platform that enters the market.   With the right strategy and systems in place you can build a successful social media presence for your brand, while still concentrating on your business.