Social media is one of the most powerful marketing tools in today’s digital driven world and is a tool that requires a specific skill-set. Many businesses make the mistake of trying to incorporate the role of social media into an existing position. Making the decision to outsource your company’s social media can be the most effective way to help your brand take its social media marketing to the next stage.
A recent survey done by Social Media Examiner found that 92% of brands said that social media was important to their business. However, of this group, how many of them have the time or experience necessary to deliver a solid social media presence?
Here are 5 reasons to outsource the role of social media
Social Media is a 24/7 job and it never takes a break. This is not a job that can be added on to a current marketing position or done by the owner of the company in between running their business. Having a dedicated community manager handling your brands accounts will ensure that posts are executed and responded to in a timely and acceptable manner. The day’s of having “hours” listed on social media accounts are over. Customers simply won’t accept waiting 24 hours for a response.
Think of your social media accounts as your brands chance to make a good first impression. The voice and tone of your online presence will set the stage for how you are perceived and valued online by your audience and customer base. An experienced community manager understands that a strong social media presence is critical for your brand and can build a strategy that will resonate with your customers. They will also know how to handle the unexpected such as customer complaints!
Crafting a compelling story for your brand requires time, experience and creativity. Content needs to be developed and curated specific to each platform. Social media is not a one size fits all approach and requires that each platform have content and images that will resonate with its unique audience. An experienced community manager will work with your brand to develop your social story and will know when its time to re-develop or amend that story based on its results.
To build an engaged online community your brand needs to be present on social media. This means being available to respond to comments, answer questions, and be online when news hits that is relevant to your brand. Having a dedicated community manager to handle your social media accounts will ensure posts are engaged with and responded to in a timely fashion. There is nothing worse than a dormant online presence.
Understanding the ROI of your social media efforts is key in continued social media success. A skilled community manager will have the tools and knowledge to present reports and key findings that will help your team build on its social media plans. Knowing which platforms resonate with your customers, what time of day your customers are online and what types of posts inspire comments and shares are all key KPI’s that your brand needs to understand.
Making the decision to outsource your social media will allow you the time to focus on building your business and ensure that your online presence is in good hands. If you are interested in learning more about how H2O Digital can help your company, please contact us.