MULTI-UNIT FRANCHISE MARKETING SOLUTIONS

If you own and/or operate multi-unit franchises, you’re no stranger to the the challenges inherent in managing your digital & social media  marketing programs across locations.

H2O Digital has spent years developing and perfecting our expertise in managing our franchise clients’ digital & social media marketing programs, including the development of a  proprietary digital management platform to help streamline processes.   Our secret sauce is actually no secret – we leverage technology, but we rely on smart, hard-working people to bring it all together and deliver results.

Our approach takes into account that each of our clients’ hyper-local markets are unique, with distinct characterisics, demographics and profiles, requiring digital marketing strategies that speak to those nuances – all while never losing site of the need for baked-in safeguards to ensure brand guidelines are always being met.

If you’re ready to take your franchises’ digital & social media marketing efforts to the next level, we’d love to hear from you.

LEAD GENERATION
Driving online traffic to your website or landing pages through hyper-local ad campaigns with Google Ads, Facebook + Instagram & YouTube.
BRAND REPUTATION MANAGEMENT
Real-time monitoring & management of customer reviews, inquiries and engagement on Google, Facebook, Instagram & Yelp.
SOCIAL MEDIA
Strategic planning and daily community management of social media accounts at local, territory and/or national levels.
FOOT TRAFFIC
Development and delivery of geofenced and location-based ads designed to target nearby customers and drive foot traffic to stores.
LOCAL SEARCH LISTINGS / SEO
Establishing top positioning in search engine results for local business listings, including Google MyBusiness Listing optimization.
EMAIL CAMPAIGNS
Email marketing campaigns to maintain communication with prospective customers further down the lead funnel.
National & Corporate
Centralized digital programs working directly with corporate head offices on planning and execution.
Regional & Multi-Unit Programs
Working with Territory Leaders and Multi-Unit owners on marketing programs with a regional-focus.
Local Programs & Campaigns
Partnering with franchisees directly with a focus on building hyper-local digital marketing campaigns.
franchise work
From fitness, health & beauty to daycare, education and food & beverage  services, we run the gamut when it comes to partnering with franchises across the country.  Our sweet spot is working with newly established, multi-unit and growing franchises ready to elevate their digital marketing game.
Canadian Expansion Done Right
Orangetheory Fitness is one of North America’s fastest growing fitness franchises. In 2015, H2O started working with one of the first Canadian locations. The studio owners were looking for a more grass roots approach to their local social media and online advertising efforts. Our research and analysis uncovered what we already had a hunch for…Canadian-style advertising, creative and messaging resonated better with Canadian audiences. Our strategy was a considerable departure from what the brand was having astonishing success with south of the border. H2O got the green light to launch our grass-roots, hyper-local digital ads and social media strategy – one that required our team to pay very close attention to the unique characteristics of each franchise’s community and market, while always maintaining the integrity of the Orangetheory brand – and we haven’t looked back since.
Today our agency is incredibly proud to be the leading Agency of Record for Orangetheory Fitness Canada, working with over 80 studios across the country, including every corporate-owned location.
  • 80+ Locations
  • Organic Social Media Services
  • Facebook Ads, Lead Generation
  • National Campaign Strategy & Planning

A PANDEMIC AUDIBLE

H2O was already working with aroma espresso bar head office and its 41 locations developing, managing and executing its organic social media program, when we got the call.   As the COVID-19 pandemic began to wreak havoc on retail and food/beverage industry, the management team at aroma knew that they had to act fast to support their franchisors.   As lockdowns took effect, dine-in sales took a collective nosedive and several emergency Zoom meetings called, our mission was clear.  We needed an online strategy that could sustain store sales enough to weather the storm. Working closely with the aroma marketing team, we developed a plan to run Facebook & Instagram ads in partnersphip with UberEats, SkipTheDishes and DashThis delivery partners. The idea was to bring the cafe and fresh food experience straight to people’s homes.    The results were beyond everyone’s expectations, as sales instantly soared for the brand’s food and beverage delivery.  While the results varied slightly from location to location, the campaign was widely accepted as a saving grace in dire times.    When things opened up in various markets, we supported these delivery campaigns with campaigns promoting the opening of Patio Season, something the brand was in a great position to leverage for virtually all of their locations.
While we aren’t out of the pandemic woods yet, we are extremly proud to have been part of a solution that helped hard-working business owners keep their doors open.  It’s been a testament to what can be accomplished when a great brand, management team and its caring agency can do together when pushed to the brink.
  • 40+ Locations
  • Organic Social Media Services

social media & SomERSAULTS

Gymalaya is one of the Greater Toronto Area’s most popular and well-known gymnastics facilities, offering recreational gymnastics classes, birthday parties and private functions, with state-of-the-art equipment designed specifically for young children. Gymalaya’s mission is to help children with building physical, mental, and social skills, all while having the time of their life.

H2O was brought on to work with Gymalaya to develop a social media strategy for the brand, and for social media execution for each of their locations.

Our social media team works in tandem with each franchisee to deliver and publish the ideal blend of user-generated and professionally produced content, ensuring a consistent look & feel across locations.  Our team also serves as the custodian for the brand’s and locations’ online reputation – ensuring online reviews, questions, comments and overall engagement is handled quickly and professionaly.

At the end of the day, all we want to see are smiles on kids faces as they tumble, somersault, jump and build confidence.   Our job is to convey those smiles to the world.

Mission accomplished.

  • 3 Locations
  • Organic Social Media
  • Online Reputation Management
  • Community Management

PREPPING FOR BIG GROWTH

With 21 (and growing) locations in Canada and the U.S., Prep Academy Tutors is quickly making its presence felt in the ever-crowded supplemental education space.   Offering both online and in-home tutoring services, the time is ripe for exponential growth.   In the wake of the pandemic mess that’s left students and their stakeholders all wondering where they stand in terms of their level of education, tutoring will serve an even more critical role in the educational eco-system going forward.  Prep Academy Tutors brought H2O Digital onboard in 2021 to help take their social media and online advertising game to the next level.   Its the key factor in not getting left behind in the highly competitive space as parents scramble to get their children caught up, whether going into the next grade or preparing to apply for post-secondary education.   Our agency is excited to be working with Prep Academy to achieve their growth goal of 150 North American franchises within the next 3 years.
  • Facebook & Instagram Advertising
  • Google Search Advertising
  • Organic Social Media
  • Online Reputation Management
expanding to canada? 
Success at home doesn’t always translate to success north of the border.  If your growth plans include Canada, or if you already have Canadian locations but are struggling to achieve goals in the market, we can help, eh?
Contact us

Address:

12285 Yonge St., 2nd Floor
Richmond Hill, ON, L4E 3M7, Canada

Phone:  +1-866-262-9259

www.h2odigital.ca

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